Josh is a rare find in the region. His professionalism in the northern Hells Canyon region makes him a leader in the bar & lounge industry. Josh strives to resurrect the American Drinking Culture with great drinks supported by the foundation of traditional style and personal service. We shot and lightly edited this video in order to keep it as real as possible.Cast: GUEL & AssociatesTags: bar, bartender, idaho, hells, canyon, booze, tradition, mixology and drinking